Recently, Instagram pushed out their latest release, the integration of Stories to the feed. The word on the street is, this is just like Snapchat so why bother? Here are my top reasons for why Instagram takes the win on featuring micro-moments. I will most likely share my thoughts on micro-moments in a subsequent blog for those who would like to explore this little nerdy topic that I absolutely love! (teehee)
Strong follower base
Instagram has been the dominating visual media for micro moments for the past 5 years. Due to these strong 5 years, most of us already have a strong followers base to leverage. We all know it’s a lot of work and effort to build a following on platforms without using bots. It takes a lot of community building and creativity to come up with content on a daily basis. To schedule posts while creating genuine moments to share. The more platforms we have, the more quantity we need to publish. Again, something I do is to never duplicate my content across my social media networks. We want to be considerate of all audiences and to create content that is inviting rather than redundant.
Focus on your goal, Create content, and Refine your goal
Instagram stories are public. That’s right. You no longer need to push people to “be sure to check out my snaps over at ^cue username” and have them follow you. While following is great because I love metrics and giving a count to every possible thing like how many followers you have. Having public stories requires much less commitment meaning increased likelihood to have an increased following – now it’s just down to creating engaging content!
Ease of usability
Let’s face it, not everyone managing or using Instagram grew up in the gesture realm. While adoption for gesture is widely accepted and becoming more common now. What they’ve achieved is easy for users – they’ve removed most barriers for an action and minimized memory recall for gestures.
Instagram took that extra step and included many labelled prompts to identify key call to actions like:
- animated ring to trigger a view of a new story
- an up arrow to identify a swipe up (a gesture native to Snapchat)
- A right arrow on the recording screen to prompt a back button compared to Snapchat which is missing a cue. You can also fumble your way and realize, “Oh hey! swipe right to go back!”
- A “send message” button to trigger an action, compared to Snapchat’s swipe up which needs a slight adoption period.
Here are a few findings that I’ve discovered while on it. Am I going to be on stories? Undecided for now but nothing is set in stone and perhaps I’ll venture into the world of stories when my data plan supports it! (Oh Canada, why are data plans so expensive!)