Many people have asked me, how do you grow an Instagram Account? How to do get more followers? How do you get more engagement? How do you get more likes?
To tell you the truth, there is no real shortcut that can sustain a long term growth. Here are a few things out on the marketing if you are interested in “growing” your Instagram. For those who have followed me for a longer time, you probably know I am not keen on the following Shortcut Idea but do read on! I’ll wrap up with some constructive tips that have worked for me.
Shortcuts for Instagram
There are a few ways to get followers and likes fast on Instagram. It’s not difficult just requires about $10 a week and you’ve got them, hundreds of followers.
There are several tools out there that do automation. It’s sole purpose is to perform the double taps, follows and comments that you would normally do with the option to target hashtags or a combination of. This definitely takes the time away from manually clicking and tapping but I would not recommend this for long term and you can get into a bit of trouble as well.
Pitfalls to Automation
- Irrelevant comments: This is a tool that likes or comments on everything with a targeted hashtag. You are absolutely relying on the person to post something that is relative to that. Problems arise when the photo is irrelevant. I recently got a comment that said “Hey #Dallas Friend! Come check out _______”. Clearly I do not live in Dallas nor am I interested in their hunting business. The workaround is to post generic images but come on, we are quite smart. We know when a comment is automated or not. Enough with those thumbs up emoji or “Cool Post”. We know it’s not real – and we simply just ignore.
- Gather a large volume of low conversion followers: You may end up with a lot of followers, brilliant but not all of them are real. Many of these automation tools are associated with bots so what appears to be 1000 followers, perhaps only 10% of them are real. If you are looking for real engagement and to grow a community, the numbers may not mean a whole lot.
A second method that IG-ers take on to grow their followers base is to purchase followers. This is definitely something much worse than Automation. You are actually simply wasting your funds because Instagram has been improving their ability to detect bots and fake accounts. While you may have an army of over 1000, once Instagram picks up on it, all those purchased accounts will now be, GONE. Imagine explaining that to your Marketing Manager.
Organically grow your account
The reality is, we have a full-time job and growing an account takes time. Here are a few guidelines to get you started.
Post quality content 2-3 times a day
I am guilty of this myself but the key is to post 2-3 times a day. Once you flip your Instagram account to business you’ll be able to see very high level analytics. The one that benefits me the post is the optimal time to post. You can see when your audience is online the most. This is unique to each industry depending on what field you’re in. Some have audiences who are only present between 9-5 like business accounts while lifestyle bloggers see more activity after the 9-5 working hours.
Consider the theme of the photo
Think of each photo as one additional piece to create that perfect grid. While a follower clicks into your Instagram via one photo, they will often click into your profile to view the entire grid as whole. You want to present your Instagram to showcase a unified theme, personality and voice. Think of it as your closet. You want every piece to work together and sometimes if we need to we need to donate a few items (delete photos on Instagram).
Interaction with your followers
This is one of the most important piece of Instagram. You need to interact with your followers and discover new followers as well. Not through writing “nice outfit” or “love it!” but actually being interested in what you are seeing and not doing it just for the likes. I personally have built several connections via Instagram. This is a group of amazing women and men who all have the passion to share what they love and to inspire a more positive mindset.
In the end, if Instagram is not what you are passionate about, it might become a challenge but when you do fall in love with it (like me) you will start to see it all come together!
In an upcoming blog, I will share why I started Instagram and how this has become a part-time job for me now.