For this thanksgiving, instead of writing about what I am thankful for. Let’s talk about 10 lessons I’ve learned in which I’ll be sharing with all of you. Some of these lessons are self-discoveries and others are lessons I’ve learned along the way through reading.
Follow and Unfollow don’t matter
Being on Instagram, I don’t consider myself a large account holder, nor a personal sized account. I am somewhere in between that. I guess you can call me an “Instagrammer” and one of the best lessons I’ve learned while being so transparent with my life is that the numbers don’t matter and follow/unfollows don’t matter. Instagram has taught me to develop a much thicker skin without any resentment or hate. At the end of the day your online connection shouldn’t dictate your “in real life” experience. Even if you are not connected online, it doesn’t mean you cannot say Hi in person. Also being in this social media industry, there are so many automation tools for every platform you can imagine that you can say I’ve become ‘desensitized’ to the number game.
Create a Safe Working Environment
Two years ago, I picked up the book “Leaders Eat Last” and I couldn’t really understand this until this year. The importance of a safe and secure working environment is key to the success and grow of your employees. Whether you are a current manager or working as an associate, setting the right tone and conversations is key to creating a sustainable working environment. It goes back to Maslow’s Hierarchy that above all else, humans need to feel safe in order to seek our other unmet needs. We spend 80% of our daylight at work, it’s important to be in an environment that promotes growth, security and a sense of belonging. Leaders Eat Last not because they have to (in fact is contrary to the social norm) but leaders do it so others beneath them can thrive.
You are not the shit.
Lack of a better word, never feel like “you are the shit”. The moment you feel like you are “the shit”, your receptiveness to learning decreases because you don’t have a desire to push forward if you are already at the top. The idea of “I made it”. Always be modest and understand there is so much more in this world that has yet to be discovered by you. At the moment you have maxed out but be modest and you will go far in life!
Always keep learning
Thanks to technology, you never really can stop learning, anymore. I graduated 5 years ago with Marketing and MIS degree thinking, I’m set, I have a great job lined up even before I graduated. I must be good enough. At that time yes but along the way within these past 5 years the industry has pushed me to keep learning in order to stay relevant. This includes picking up new technical skills, understanding new workflows and methodology and having more tools in my back pocket than that is required. There is no such thing as a “specialist” anymore in my books, these specialists often as for more than ONE specialty nowadays.
Learn Digital Marketing
If you are in Marketing, it is so important to learn digital marketing. As much as people say print is still around, I cannot imagine seeing this being around for more than 15 years and for those reading my blog (thank you Google Analytics) I know approximately how old you all are and sadly you will not be retired before print expires. Here are a few key skills that I see to be relevant in Digital Marketing for the foreseeable future (given current technology)
- Google Analytics (master this, there will only be more and more data, not less)
- PPC advertising across all social platforms
- Email Marketing
- Content Creation (photography, concept building, storyboard, filming)
- Influencer Marketing
- Networking with likeminded individuals or communities
- Social Media Monitoring / PR
- SQL / Database Management
Have a Side Gig
Side gigs are great, not because they are there to replace your full time job (I still believe in job security) but side gigs are amazing for lifting the mind, challenging the norms and also adds life to life! You can literally do anything you want and make it happen! How amazing is that! If you have a full time that allows you to do it, that’s amazing but we are often bounded by a few criteria at work so having a side gig is a great avenue to exercise creativity.
Work out often
I was never someone in fear of gaining weight, in fact I struggled with gaining weight until recently within this past year. Work out. Enough Said. Things change, your body changes with time.
Change Yourself And the World Will Change
This was a notion I picked up from listening to Oprah. The world does not change on it’s own. It is when you change your actions, your thinking or your attitude that the world will begin to change in reaction for you. Get it?
Listen to NPR
I’ve had someone told me “You listen to NPR? Only people my age listen to NPR” – women in her mid 40s. Listen to NPR, it will shed so much light on you. Learn about things you can’t even begin to discover, the knowledge you gain is beyond anything you will see in a Facebook video. NPR brings guests in to talk about current challenges, technologies and opens up conversations. It’s really good, might be dry but intriguing if you can keep listening to it.
Trust your Instinct
I saved my favourite lesson for last. Trust your instinct. This is different from making a rash decision but utilizing this instinct to make a judgement call. It’s very powerful. Do not mistaken this with rumination which is the act of repeated thoughts which then becomes “reality”. Use this super power and don’t ever doubt yourself!