The Vancouver fashion scene is dominated by big game players like Zara, Forever21, H&M, and Aritzia who filed for IPO and is now on the trading market. Today, let’s take a look at a close competitor in the playing field, Couturist, located on Robson Street between Thurlow and Burrard.
Thanksgiving sale is coming up in a week, so I’ve decided to share one of my local favourites with you, Couturist. They are a new start up company in Vancouver striking Vancouver with new fashion options. I particular love the brands they carry because it’s tough to “twin” with people. I mean sometimes its wonderful but not everyday when you are twinning 👯.
15% off all Knits and Sweaters
Saturday October 8th – Monday October 10th
Free shipping with promo code (Canada Only): bethankful
I had the pleasure to speak with the founders of Couturist, Vicky, Riko and Daniel and they are here to change the game and to give Vancouver an alternative option to the fashion scene.
How did this idea come to be?
Riko: Vicky and I used to work in at Brandy Melville with experience in Store Management and Merchandising. We saw a gap in the fashion scene and the three of us wanted to fill in that void and we decided to bring in Australian and Los Angeles brands, giving new fashion options to Vancouver.
How do you thrive in the hustle and bustle of Robson Street?
Riko: We thought of Robson Street, Metrotown, or Water Street in Gastown.
Vicky: We understand women need to try on clothes before making a purchase and with bringing in new brands we need to make sure everyone gets to try them. It’s important to know exactly what you are getting before swiping that credit card so we know we needed a physical store. We chose Robson Street to give us the full exposure where the foot traffic is tremendously more dense compared to Yaletown and Gastown. It also helps that our neighbouring business creates a community to support each other’s growth as well.
How do you find the next trend?
Vicky: We attend trade shows twice a year to find undiscovered/new labels that we can introduce to Vancouver. As well as keeping up with runway shows, blogs, community and magazines to keep educating ourselves about what’s next. We want to give Vancouver options and ways to be unique and different.
Grace: Do you think its the runway or community/bloggers that are driving the trends?
Vicky / Riko: I think its a combination of both, where we have ready-to-wear pieces from the runway that makes it comfortable for everyday wear. However, we believe the trends originated from the runaways.
What do you envision as being the next trend for S/S 17?
Vicky: Off the shoulder looks and bell sleeves are here to stay for another season. I feel the distressed jeans are not as prominent now but wide leg pants are definitely in. Welcome the 90’s. It’s back along with chokers. They are around when we were young!
Grace: Yes, young haha.
Riko: Silk scarves ties are also a trend but it takes time for Vancouver to adapt this trend and perhaps we can experiment a little and bring in more colours in our daily lives.
Vicky: We have a few statement pieces in the store and sometimes we get asked “What should I wear with it?” With statement pieces, you don’t need an occasion to wear it. There’s nothing wrong with wearing it out on a regular day! Just have fun and be different. You can always dress it down to be more casual as well.
What is the one fashion item you can’t live without?
Riko: A Maxi skirt with a floral / lace accents
Vicky: Dresses or jumpsuits in general because you don’t need to pair it. It’s quick and easy and if we can save time in the morning, we can spare a few more minutes in the bathroom haha.
Lightning 7 Questions
Leather or Embroidery
Vicky: Leather / Riko: Leather
Neutrals or Colour:
Vicky: Neutrals / Riko: Colour
Maxi or Mini
Vicky: Maxi / Riko: Maxi
Top Handle or Crossbody
Vicky: Crossbody / Riko: Crossbody
Cat eyes or Aviators
Vicky: Cat Eyes / Riko: Aviators
Lipstick or Mascara
Vicky: Lipstick / Riko: Lipstick
Contemporary / Classic
Vicky: Classic / Riko: Contemporary